Paolo Bellino, CEO of RCS Sports and Events: “The Great Strade Bianche Weekend represents one of the most defining events on our calendar and, over the years, has become a benchmark for international cycling. Opening the season of the Italian WorldTour Classics in a unique setting like Siena combines sporting excellence with the promotion of the territory. This is complemented by a top-tier media dimension, with live television coverage worldwide and extensive exposure also dedicated to amateur riders through the Gran Fondo, making the event a comprehensive communication platform of great value for partners and host territories”.
Nicoletta Fabio, Mayor of Siena, and Lorenzo Lorè, Councillor for Sports of the Municipality of Siena: “Siena is once again at the heart of the international sporting scene, with a race that has become an icon both competitively and at amateur level. Our roads, our landscapes, our monuments and our culture provide the backdrop to a two-day sporting event that is now famous worldwide. Strade Bianche and the Gran Fondo are in fact an unmissable fixture for cycling enthusiasts, an event that sees the city administration effectively involved throughout the year, together with RCS. Our city and our territory will once again welcome thousands of fans, in an ideal and real embrace that brings together top professionals and amateurs alike. Sport, culture, tourism and hospitality: Siena will once again take center stage in world sport”.
Marco Briata, Head of Marketing, Retail & Digital at Crédit Agricole Italia: “Crédit Agricole once again confirms its support for cycling, a sport that fully embodies values such as fairness, determination and sustainability, in which the Group firmly believes. Following the success of previous editions, our partnership with RCS continues as Top Sponsor of the Spring Classics, reaffirming the Group’s commitment to the tangible promotion of local territories through initiatives with an international reach”.
Matteo Mursia, Chief Revenue Officer of RCS Sports & Events: “The Great Strade Bianche Weekend is a high-profile communication platform, capable of combining international visibility, on-site activations and strong engagement with both professional and amateur audiences. The value of this project is also made possible thanks to the trust and contribution of partners who, year after year, choose to invest in a truly unique event. Choosing the Strade Bianche brand means embracing a holistic vision focused on quality and innovation”.
Giusy Virelli, Strade Bianche Crédit Agricole Project Manager: “The 2026 routes of Strade Bianche and Strade Bianche Women Elite fully preserve the technical identity of the race, built on the alternation between gravel and asphalt and on an extremely selective finale. The reduction in the number of sectors does not compromise the race’s toughness or spectacle. These remain demanding courses, designed for complete male and female athletes who, as we have seen in recent editions, are capable of excelling throughout the rest of the season across different terrains”.
Manolo Bertocchi, Head of Marketing at Colnago: “Strade Bianche today represents the most iconic event in Italian cycling worldwide, both amateur and professional. The beauty that permeates the entire Siena weekend is a fundamental part of our brand’s essence—victorious in the last two consecutive editions—and we simply could not fail to be part of it once again”.
Silvano Garro, Sales Director and Head of Human Resources at Rinascente: “Rinascente’s commitment to the city, with the city and within the city is not expressed solely through stores designed as reference points within the urban fabric, in harmony with the DNA of each territory, but also through support for culture and events that bring the city to life. For this reason, our relationship with RCS Sport and our support for the Gran Fondo Strade Bianche represent a concrete example of how we see ourselves as a media company that goes beyond retail, capable of offering authentic entertainment experiences”.
Moreno Moser: “Strade Bianche is a crazy race, unlike any other. It brings together all the elements of cycling, and that is why it is so loved by spectators, who can enjoy it to the fullest also thanks to the introduction of the final circuit, which allows fans to watch several passes of their heroes. From my 2013 victory I will always carry with me the roar of the crowd as I entered Piazza del Campo, a wonderful feeling in an artistically magnificent place”.
Maria Giulia Confalonieri: “Strade Bianche has always had a special charm, even though the course characteristics didn’t really suit me. Over the years, the level of the riders has increased, and with it the prestige of the race. The final circuit has also made it more exciting. I expect a battle among the best athletes in the world starting from the fourth sector”.