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VELUX Group sponsors Strade Bianche in 2024


The VELUX Group is partnering with RCS Sports & Events to sponsor five globally-renowned road cycling races for women and men in 2024.

The sponsorship kicks off with the Strade Bianche and Strade Bianche Women Elite races during the first weekend of March . The Giro d’Italia, Giro d’Italia Women and Il Lombardia races will occur in spring, summer and autumn.


“This  sponsorship fits perfectly with the core VELUX brand and product promise of providing more daylight and fresh air to people’s homes. It allows us to further pursue brand awareness opportunities in the exciting arena of cycling, while spending valuable time with our partners and customers at some of the world’s largest and most spectacular races. Furthermore, the opportunity to support events for women is in line with our ambition to enable equal opportunities in sport and business”, says Aliëtte van der Wal-van Dijk, EVP Global Marketing, the VELUX Group.

Matteo Mursia, Chief Revenue Officer, RCS Sports & Events: “It is with great pleasure that we welcome an international partner like VELUX into our family. We are beginning a journey where VELUX will accompany us at the major events we are organising, starting with Strade Bianche and Strade Bianche Women Elite and continuing with Giro d’Italia, Giro d’Italia Women and Il Lombardia. Our races not only represent the history of Italian cycling, but are an important showcase for major world-class brands. The agreement with VELUX is totally in line with our goals and strategies, which are not only focused on sporting events but also on growing the brand. We want to expand the boundaries even further and increase our international popularity.”

About the five races

  • Strade Bianche and Strade Bianche Women Elite: Known for its challenging gravel roads and picturesque Tuscan landscapes, this race kicks off the cycling season for men and women in March.
  • Giro d’Italia: One of the three Grand Tours, this is a thrilling race that winds through Italy’s stunning countryside.
  • Giro d’Italia Women: This race showcases the best female cyclists competing on the same challenging routes as their male counterparts.
  • Il Lombardia: Known as the “Race of the Falling Leaves,” this event takes place in the scenic Lombardy region of Italy.

About the VELUX Group

VELUX roof windows have been bringing daylight and fresh air into peoples’ homes around the world for more than 80 years, creating better living environments. We offer a range of products including roof windows and modular skylights, decorative blinds, sun screening products, and roller shutters, as well as installation and smart home solutions. They help create bright, healthy, and energy-efficient places for people who live, work, learn, and play under the roof. We work globally – with sales and manufacturing operations in 37 countries and around 11,700 employees worldwide. The VELUX Group is owned by VKR Holding A/S, a limited company wholly owned by non-profit, charitable foundations (THE VELUX FOUNDATIONS) and family. In 2022, the VELUX Group had a total revenue of EUR 2.99 billion, VKR Holding had a total revenue of EUR 4.29 billion, and THE VELUX FOUNDATIONS donated EUR 181 million in charitable grants.

For more information about the VELUX Group, visit

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